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Privacy Policy

Last Updated: June 2026

At Universal Thread, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect information when you visit our women’s fashion site. By using this site, you consent to the practices described in this policy.

What Universal Thread Collects When You Browse Our Women’s Fashion Site

Universal Thread collects information in the following ways:

Information You Provide Directly: When you submit a contact form or subscribe to communications from Universal Thread, we collect your name and email address.

Information Collected Automatically: When you visit our site, we automatically collect technical data including your device type, browser type, operating system, IP address, approximate geographic location, pages visited, time spent on the site, and referral source. This data is collected through cookies and analytics tools such as Google Analytics.

Information From Third Parties: We receive affiliate tracking data from Amazon Associates when you click our product links and make qualifying purchases. We also receive aggregated analytics data from Google Analytics.

How Universal Thread Uses Your Information for Women’s Fashion Content

Universal Thread uses the information we collect to:

  • Operate, maintain, and improve this site
  • Respond to your inquiries and provide customer support
  • Send communications you have opted into, including updates about women’s jeans, tops, shoes, dresses, bags, and accessories
  • Analyze site traffic, user behavior, and content performance
  • Track affiliate referrals through the Amazon Associates Program
  • Comply with legal obligations and enforce our Terms of Use
  • Maintain security, prevent fraud, and protect against abuse

Universal Thread’s Use of Cookies and Tracking Technologies

Universal Thread uses cookies and similar tracking technologies to enhance your experience and analyze site usage. The types of cookies we use include:

Essential Cookies: Required for basic site functionality, such as navigation and access to secure areas.

Analytics Cookies: Google Analytics tracks how visitors use our site, including pages visited, session duration, and traffic sources. This data is aggregated and anonymized.

Advertising Cookies: Amazon Associates uses cookies to attribute qualifying purchases to Universal Thread’s affiliate links. This allows us to earn commissions on products you purchase through our recommendations.

You can manage cookies through your browser settings. Note that disabling cookies may affect site functionality and your ability to access certain features.

How Universal Thread Shares Information About Women’s Fashion Shoppers

Universal Thread may share your information with:

  • Service Providers: Third-party companies that help us operate the site, including hosting providers and analytics services
  • Amazon.com: As part of the Amazon Associates Program, we share affiliate tracking data with Amazon
  • Law Enforcement and Government Authorities: When required by law, court order, or legal process
  • Business Transfers: In the event of a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred to the acquiring entity

Universal Thread does not sell personal information to third parties for their direct marketing purposes.

How Universal Thread Protects Your Data Security

Universal Thread implements reasonable technical and organizational security measures to protect your information from unauthorized access, disclosure, alteration, and destruction. These measures include SSL encryption for data transmission and secure hosting infrastructure.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

Your Privacy Rights at Universal Thread

All Users: Regardless of your location, you have the right to:

  • Access the personal information Universal Thread holds about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of marketing communications
  • Request restriction of processing

GDPR Rights (EU/EEA Residents): If you are located in the European Union or European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR), including:

  • Right to access, rectification, and erasure of your personal data
  • Right to restrict processing and data portability
  • Right to object to processing based on legitimate interests
  • Right to withdraw consent at any time where processing is based on consent
  • Right to lodge a complaint with your local supervisory authority

CCPA/CPRA Rights (California Residents): If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

  • Know what personal information is collected about you and how it is used
  • Know whether your personal information is sold or disclosed and to whom
  • Opt out of the sale or sharing of your personal information
  • Request deletion of your personal information
  • Request correction of inaccurate information
  • Limit the use of sensitive personal information
  • Right to non-discrimination for exercising your privacy rights

State Privacy Laws (Virginia, Colorado, Connecticut, Utah): If you are a resident of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), or Utah (UCPA), you have rights substantially similar to CCPA rights, including rights to access, correction, deletion, data portability, and opt-out of targeted advertising, subject to state-specific provisions.

How to Exercise Your Rights: To exercise any of these rights, submit a request by email to the address listed in the Contact section below, or use the contact form on this site. Universal Thread will respond to your request within 30–45 days. We may need to verify your identity before processing certain requests to protect your personal information.

Universal Thread’s Commitment to Children’s Privacy

Universal Thread’s women’s fashion site is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at the address below, and we will promptly delete it in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Links on Universal Thread’s Site

Universal Thread’s site contains links to Amazon.com and other third-party websites. Universal Thread is not responsible for the privacy practices, content, or accuracy of those sites. We encourage you to review the privacy policies of any third-party site you visit. Clicking external links is at your own risk.

How Universal Thread Handles International Data Transfers

Universal Thread operates in the United States. If you access this site from outside the United States, your information may be transferred to, stored, and processed in the US. We take steps to ensure adequate protections are in place for such transfers, in compliance with applicable law, including the use of standard contractual clauses where required.

Universal Thread’s Data Retention Practices

Universal Thread retains personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Contact form submissions are typically retained for up to 12 months. Analytics data is governed by Google Analytics’ data retention policies. You may request deletion of your personal information at any time by contacting us.

Email Communications from Universal Thread

If you subscribe to Universal Thread communications, you will receive periodic emails about women’s jeans, tops, shoes, dresses, bags, accessories, and other fashion content. You may unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly at the address below.

Universal Thread’s Response to Do Not Track Signals

Some browsers transmit “Do Not Track” signals to websites. At this time, Universal Thread does not respond to Do Not Track signals. We continue to collect information as described in this Privacy Policy regardless of Do Not Track settings.

Changes to Universal Thread’s Privacy Policy

Universal Thread may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or site features. We will indicate the effective date of the latest revision at the top of this page. Material changes will be communicated with reasonable notice, such as through a prominent announcement on the site or via email if you have subscribed to communications. Continued use of this site after changes are posted constitutes your acceptance of the revised Privacy Policy.

Contact Universal Thread About Your Privacy

To exercise your privacy rights, ask questions about this Privacy Policy, or raise concerns about our data practices, please contact Universal Thread at:

Universal Thread
1000 Nicollet Mall
Minneapolis, MN 55403
United States

Email: hello@myuniversalthread.com

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information shared with third parties for their direct marketing purposes. To make such a request, contact Universal Thread at the address above.

Consent

By using Universal Thread’s site, you consent to the collection and use of your information as described in this Privacy Policy.

Universal Thread

Universal Thread brings versatile, quality women's fashion to everyday life. From essential denim and comfortable tops to practical bags and footwear, we design pieces that work for real women navigating real days. Our commitment is simple: accessible style that doesn't compromise on quality, fit, or value.

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